MIHAS 2010 In Malaysia

The International Halal Showcase (MIHAS) was introduced to the ‘Halal’ world in 2004 has grown exponentially over the years highlighting a wider market and burgeoning halal industry. The number of participants has increased with each year’s event, making MIHAS a household name in international circles increased.

MIHAS has proven to be a catalyst to the halal industry, making it synonymous with the new mindset that wants to advance and achieve in all things halal. As a result the industry has become more defined and encompassing.

Now with five years of organisational and networking experience to its name, MIHAS has successfully positioned itself as the world’s largest international halal trade fair and Malaysia’s largest food and beverage exhibition.

MIHAS has become an established venue for top notch leaders and entrepreneurs in the halal industry to come together and facilitate the sourcing and selling of global halal quality products.

MIHAS promotes the abundance of international business opportunities, new products and fresh business ideas in the international halal arena. Many have found MIHAS the perfect venue to form strategic partnerships to fully penetrate the global Muslim market, which stands at 1.8 billion worldwide.

Research has proven that halal products are appealing to Muslims and non-Muslims alike. At an international show like MIHAS, there is a wide variety of halal products on exhibit alongside specialist suppliers and global manufacturers.

On a deeper level it is about infusing quality, safety, cleanliness and transparency in the global halal market. It also aims to promote the importance of halal quality certification and long term consumer education to support halal certified products.

Exhibitors and traders to MIHAS have called it the perfect channel to network with various industry players from both local and international regions.

MIHAS 2010 will be held from June 23 to 27 at the MATRADE Exhibition and Convention Centre (MECC), Jalan Duta, Kuala Lumpur, Malaysia.

Five (5) key sectors will be featured at MIHAS 2010:

   1. Food and Beverage
   2. Pharmaceuticals and Herbal Products
   3. Cosmetics and Healthcare
   4. Banking and Finance
   5. Food Processing and Packaging Machinery

Other services available at MIHAS 2010 include:

    * Halal certified premises,
    * Investment banking and takaful,
    * Government agencies,
    * Islamic development bodies,
    * Halal certification agencies,
    * Food research and development centres,
    * Trade development agencies and
    * Halal parks.

Other valuable promotions and concurrent events to be held during MIHAS include:

    *     Incoming Buying Mission – The 2-day business matching programme allows participant to search, identify, screen enquiries and schedule the meeting with more than 500 trade buyers flown in by MATRADE from around the world even before the event starts.

    *      Trade Briefing – This briefing is designed to keep you up to date with current trends, market shares, and offers first hand information on the prospects and potential of the halal industry in the international market as well as local market. Papers will be presented by renowned experts in these fields.

    *      Exhibitors will also be doing product demonstrations of their products and services to give trade and public visitors a better insight into their exhibits.

    *      MIHAS 2010 Exhibitors Awards – MIHAS 2010 Exhibitors Awards will once again take place to honour outstanding entrepreneurs in MIHAS and have proven their enterprising spirit in various ways. The event aims to stimulate the growth of the local and international halal industry will witness 5 categories beng contested – Most Supporting Exhibitor, Most Ingenious Packaging, Best Booth Design for Local, Best Booth Design for International and Booth of the Year.